Chapter 09
Guest experience
What a guest actually sees, on the phone and on the web, from discovery to the door.
- 01The guest journey on mobileDiscover, choose, pay, carry, arrive — on the app.
- 02The guest journey on the webEverything the app does, in a browser, with no account required.
- 03Buying without an accountGuest checkout, and why it is a feature rather than a gap.
- 04Booking a table, as a guestThe table flow in detail, including the part that surprises people.
- 05Passes, tickets and QR codesWhere a guest finds what they bought, and what happens at the door.
- 06How a venue gets foundThe discovery layer, and why it belongs in the pitch rather than in setup.