The admin panel
Email campaigns
Emailing the venue's own guests, and how the billing works.
The venue can email everyone who has booked with it. Contacts are captured automatically when a guest books — the venue does not build a list by hand.
Why a venue cares
It is a genuine differentiator. A venue selling through a third-party ticket platform cannot email its own buyers. Here it can, from the same panel, without exporting anything.
What the venue does
- Choose the audience — everyone, active in the last 6 months, or the last 12.
- Write it: subject, preheader, from name, body, and a call to action.
- Use the suggested links — Spotly offers the venue's own public pages, each event and each beach, so nobody has to hunt for a URL.
- Send a test to themselves.
- Send.
The billing, said plainly
The first campaign each month is free. After that, a campaign costs a fixed amount, paid by card before it sends. There is also a monthly cap on how many recipients a venue can email.
Tell venues this before they discover it. It is a reasonable model and it reads badly as a surprise.
Reporting
Sent campaigns report delivered, opened, clicked, bounced, complaints and unsubscribes.
Demo · Not recorded yet · 2m
Email your guests
This video is on the recording list. Until it exists, use the steps above.
Important notes
Only subscribed contacts are emailed. Anyone who unsubscribed, bounced or complained is suppressed automatically and permanently. Guest-checkout accounts are excluded from marketing capture entirely.
Do not encourage a venue to work around any of this. In Germany and Denmark, emailing people who opted out is a legal problem, not an inconvenience.
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