The admin panel
Guests and insights
The venue's own CRM — who comes back, who spends, who does not turn up.
Everyone who has booked with the venue, with their visit history, what they spent, how often they did not turn up, and any notes staff left.
Why a venue cares
This is a strong part of the pitch. A venue on a third-party ticketing platform does not own its guest list. On Spotly they do, and they can email it. Say so.
What is there
- Guests — the list, searchable
- Guest insights — patterns across the venue's guests
- Competitors — comparison against other venues
- Staff notes on individual guests, visible when deciding whether to accept a booking
Important notes
Guest data is personal data about real people, and in Germany and Denmark that is taken seriously. Advise venues to write notes they would be comfortable having read back to them, and never to export or share the list outside the business.
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